Behind the Beauty of Fashion 
The effect of dye process in textile industry

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The soil is like a memory sponge, absorbing traces of society left behind, revealing our habits thought the disparate shade of brown and bright colours. Fast fashion has increased to the point that the conditions of nature and the Earth are being polluted beyond repair but creating colourful landscapes that are as suggestive as toxic. Using the paradox offered by the fashion industry Behind the Beauty of Fashion is materializing certain aspects of our behaviours. A well-marketed image of beauty is being hidden behind extremely harsh working conditions and toxic chemicals. Is using the metaphor of brick that the project’s aim to build a process of awareness for longer than just a fashion season.

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This project has been realised thanks to the invaluable support and expertise of Geologist Francesca Pompilj